Mattress Expert Blog
Introducing the King Koil & the International Chiropractors Association (ICA) Sleep Ambassador, Dr. Alex VidanJune 22, 2018
- April 12, 2018
Spring is in the air and it’s time to welcome the florals, bright colors and longer days into your home! Many of us will start our spring cleaning by washing away those winter cobwebs and giving our homes a clean slate for the new season. The bedroom is the perfect space to start your spring renewal. Here at King Koil, we know the value of a great night’s rest, and how important your bedroom is in creating a restful environment. Your bedroom is where you set the tone for your day each morning, and it’s your own personal haven to relax as the day winds down. Your bedroom environment can have a major impact on your quality of sleep, stress levels and energy throughout the day.
- December 28, 2017
The holiday season is in full swing and schedules are filling up fast with holiday sweater parties and Secret Santa gift exchanges. Amid all the cheer, you may also be preparing to host guests in your home. For this post, King Koil has teamed up with one of our retail partners,Raymour & Flanigan, to bring you tips for getting your home holiday ready. Follow our guide and we’ll help you create the perfect holiday home whether you’re hosting neighbors for cocktails, or extended family for an overnight stay!
- October 12, 2017
In the 1930s and based out of St. Paul, MN, a contest in the Midwestern states was held to name the new spring mattress product.
From the hundreds of entries, a woman from North Dakota was selected as the winner. Era Bell Thomspon, an African American 13-year-old daughter of the valet to the North Dakota governor, was the winner of the $25 bond after she submitted the winning name King Koil.
This name not only became the name of the new product, but became the identity of the company.
Forty years later, Edward Bronstein Jr., the president of the King Koil at the time, picked up a copy of Ebony magazine while waiting in a doctor’s office and spotted the name Era Bell Thompson in the masthead. He remembered her name from a company scrapbook. He knew he had to get in touch with this woman who had become the International Editor for Ebony.
He wrote her a letter, reminding her of the episode and received a warm and gracious reply. She thanked him again for the award and explained how the money had gone to further her education.
Shortly after the King Koil name was selected, an artist was hired to do a logo. A squiggly coiled body with a smiling face with a crown on top soon became the logo and the name King Koil became the trademark throughout the country and its future global licensing companies
Contents from Who Made My Bed? A true story. An old leather envelope reveals the true identity of a 19th century Russian immigrant who founded an international bedding business.